It's an archetypal story of the modern record business - two guys with a dream running their nascent label out of a West Hollywood garage in the summer of 1962. The label quickly gains momentum and eventually becomes one of the most important record companies the world has ever seen.

The two guys were Herb Alpert and Jerry Moss, the "A" and the "M" in A&M Records. By the way, it was Alpert's garage and that first hit was "The Lonely Bull," performed by Herb Alpert & the Tijuana Brass. And this year the two record men and UMe are celebrating the 50th Anniversary of their label.

As part of the celebration, on August 28, UMe is releasing A&M 50: THE ANNIVERSARY COLLECTION. A 60-track, 3-CD set curated by Alpert & Moss, THE ANNIVERSARY COLLECTION perfectly illustrates what a potent effect the legendary label is still having on contemporary popular music.

Perhaps because one of its founders was an artist himself - and a hugely successful one at that - A&M Records distinguished itself as an artist-friendly label, one that would stand behind artists they believed in, album after album, until they found their voice and an audience.

"We wanted to make good records," says Herb Alpert, reflecting on the label's genesis. "That was our goal. We felt if we made good records there would be an audience."

Herb and Jerry's dedication to development resulted in some of the biggest superstars in music ever: Joe Cocker, Procol Harum, Quincy Jones, Billy Preston, Cat Stevens, Carpenters, Peter Frampton, Supertramp, Jeffrey Osborne, Styx, Bryan Adams, Joe Jackson, the Police, Sting, Janet Jackson, Suzanne Vega, Sheryl Crow, Soundgarden, and so many, many more.

As iconic as the music released over the last 50 years by A&M Records was, so was the space that was home to the label for so many years: 1416 North La Brea, the former Charlie Chaplin Studios in Hollywood, and now home to Henson Studios. It's interesting to note that the state-of-the-art recording studio that Herb and Jerry built on that lot decades ago is still drawing top artists from all over the world to record there.

"People hung out there," says Moss. "You took a walk on that lot and you wouldn't believe who you would run into. It was interesting to everyone who worked there and it was a lot of fun."

At A&M Records, Herb Alpert and Jerry Moss were able to build a haven for artistic development that rivals any record label in history. Maybe it's due, in part, to the fact that A&M was privately owned and run by its founders for the first 27 years of its existence. The environment they created helped spawn some of the most important artists in contemporary music, selling millions of albums worldwide in the process and creating a legacy that is virtually unmatched in the United States. As Sting so succinctly puts it, "We definitely felt nourished and sustained by a creative team."

And now, with the release of THE ANNIVERSARY COLLECTION, music fans everywhere can sample the music of one of the greatest record labels of all time, all in one convenient place.

THE ANNIVERSARY COLLECTION

Disc 1: From AM to FM

1 Herb Alpert & The Tijuana Brass - The Lonely Bull
2 Sergio Mendes & Brasil '66 - Mas Que Nada
3 We Five - You Were On My Mind
4 Chris Montez - The More I See You
5 Rita Coolidge - (Your Love Keeps…) Higher and Higher
6 Burt Bacharach - A House Is Not A Home
7 Carpenters - (They Long to Be) Close To You
8 Cat Stevens - Wild World
9 The Human League - Don't You Want Me
10 Captain & Tennille - Love Will Keep Us Together
11 Pablo Cruise - Whatcha Gonna Do
12 Lani Hall - Sun Down
13 Amy Grant - Baby Baby
14 Gino Vannelli - I Just Wanna Stop
15 Suzanne Vega - Luka
16 Chris de Burgh - The Lady in Red
17 Joan Armatrading - Love and Affection
18 UB40 - Red Red Wine
19 Joan Baez - Diamonds and Rust
20 Herb Alpert - Rise
21 Sheryl Crow - All I Wanna Do

Disc 2: A Mission to Rock

1 The Police - Roxanne
2 Joe Cocker - The Letter
3 Free - All Right Now
4 The Ozark Mountain Daredevils - Jackie Blue
5 Humble Pie - 30 Days In the Hole
6 Joe Jackson - Steppin' Out
7 The Flying Burrito Brothers - Hot Burrito #1
8 Procol Harum - Conquistador (live)
9 Styx - Come Sail Away
10 Split Enz - I Got You
11 Squeeze - Tempted
12 Peter Frampton - Show Me The Way
13 Bryan Adams - Run To You
14 Nazareth - Love Hurts
15 Supertramp - The Logical Song
16 38 Special - Caught Up in You
17 Simple Minds - Don't You (Forget About Me)
18 Soundgarden - Black Hole Sun
19 Sting - If You Love Somebody Set Them Free

DISC 3: Soul Jazz And More

1 L.T.D. - (Everytime I…) Back in Love Again
2 Sonny Charles & The Checkmates Ltd. - Black Pearl
3 Gato Barbieri - Europa
4 The Brothers Johnson - I'll Be Good to You
5 Aaron Neville - Everybody Plays The Fool
6 Billy Preston - Will It Go Round in Circles
7 Milton Nascimento - Bridges
8 Chuck Mangione - Feels So Good
9 Bell & James - Livin' It Up (Friday Night)
10 Antonio Carlos Jobim - Wave
11 Jeffrey Osborne - On The Wings of Love
12 Paul Desmond - Summertime
13 Quincy Jones feat. Ashford, Simpson & Khan - Stuff Like That
14 Atlantic Starr - Secret Lovers
15 Jesse Johnson feat. Sly Stone - Crazay
16 Stan Getz - Amorous Cat
17 CeCe Peniston - Finally
18 Barry White - Practice What You Preach
19 Herb Alpert & Hugh Masekela - Skokiaan
20 Janet Jackson - When I Think of You